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Partida Tequila

Marketing / Brand Identity / Web / Social


Tasked with a brand refresh, we took the brand back to it’s roots but added a new twist -- recontextualizing the world of tequileros into a post-modern celebration of the traditions of México. 




We built a two-year 360 degree campaign, including print, social, and video that helped propel sales 3x over the course of each year together. Eventually this growth helped lead to the company’s  aquisition by the prestigious Edrington Group.