ABOUT THE CLIENT:
Part of the LVMH group, NOWNESS is a leading digital video channel that premieres the best in global arts and culture. Inspiring and influencing art, design, fashion, beauty, music, culture and food.
We were asked to build a brand-new version of NOWNESS.com. Having a clear vision of the product, we architectured and recommended the most optimal tech stack, developed the product, performed the data migrations and launched the platform worldwide, including in China.
The NOWNESS platform's “high-design” aesthetics hide the sophisticated technologies implemented on the frontend and the backend. It wasn't easy to combine everything into one platform which is not only user-friendly, but also admin-friendly. Everything was custom-built, from the ground up.